What is the OK TO DRIVE playlist?
LEXUS UAE decided to celebrate Mother's Day this year in a different way. As they asked multiple women on their social channels, "What is the most challenging part you are facing during your motherhood?"
The answer was: "Not getting enough sleep!"
Drowsy driving is the act where you fall asleep behind the wheel while operating the vehicle, it is considered one the top reasons car accidents happen and lead to many fatalities across the world.
What did Lexus UAE do?
To help the Mums in UAE and after listening to them about this challenge, they decided to get them involved by creating an Up-Beat playlist using Spotify where they can share their choice of a song that can keep them alert on the road while commuting to work or any place.
What songs are there in the playlist?
Watch the video from Lexus UAE announcing the campaign on their networks
LEXUS UAE promoted the Lexus RX450h in this campaign to focus on their connectivity with Apple Car Play and Android Auto as it came first in the 2020YM Lexus RX in the GCC region.
What is your "OK TO GO" Playlist?