30 Years Later... Challenge Accepted
Balance was a 1989 television advertisement for the Lexus LS 400, which also introduced the luxury car make Lexus to American television audiences
The ad was designed to promote the engineering attributes of the flagship Lexus sedan.The advertisement received several awards and was emulated by later versions.
The advertisement showed the Lexus LS 400 on rollers, with a set of champagne glasses stacked on its hood.[5] The LS400 engine and drivetrain were required to quickly accelerate from stop and shift through all the gears to reach the equivalent top speed of over 145 mi (233 km) per hour. Despite the quick shifts and the fast speed, the LS 400 engine produces no vibrations to upset the champagne glass pyramid, and not one drop of liquid is spilled. The narration reads, "After years of intense work, Lexus is ready to celebrate...because even at the equivalent of 145 miles per hour, the Lexus LS 400 is designed to stir the soul...and not much else."
*Ad Above from Akio Toyoda - President of Toyota Motor Corporation
The first ad of the Lexus LS back in 1989 when Lexus brand was introduced.
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